Searching. It’s a pretty big topic and one I am not remotely expert on. However, I am looking at how the concept of search is evolving and I see some trends that will be changing the game. Significantly. Not so much whether we will use Google, Bing or some other browser, but how we search.
How we search is shifting. Keywords, search phrases and social media is grudgingly giving way to new forms of searching. We already have spoken searches from a variety of applications. Again, I am not an expert and I might be missing some huge players here, but as a brand marketer, I see these things and wonder. How will search change in the coming years? What’s here now?
What Is “Capture” Searching?
Capture searches, or searching based on captured data, is not new. One of the best examples of this is Shazam. This fantastic little smart phone app listens to music or other sounds and searches for it. Ever hear a snippet of a song on a TV show, in a store or on the radio? Launching the app and holding it up can not only get you the artist and title, but also allow you to download it from a variety of vendors. While this has been around for a while and there are many competitors that even handle humming a tune, the bigger factor is the medium of the search.