Signalfire | Brand Matters

Signalfire was contacted by Continental Plastic, a leading international plastic manufacturer of artificial insemination products and accessories, for a new website. Continental Plastic was just four weeks away from launching a revolutionary new product line at one of their major tradeshow events—and they needed a new website to pull off the launch successfully.

Continental Plastic needed a site that would showcase the new products, demonstrate their expertise, and highlight their superior customer service. Signalfire and Continental Plastic then met to identify the immediate needs and to lay the foundation for future development.

“They understood that Continental Plastic not only manufactures product, but also promotes and distributes for various livestock, veterinary, and food/safety industries,” Continental Plastic Vice President of Business Development Judy Morris stated. “Understanding that allowed them to have a clear view on what we wanted and needed from a website’s standpoint.”

Read More and See The Site >

Making a website mobile ready is pretty high on the request list for businesses and organizations developing a new website. However, there is a flurry of terms surrounding mobile. Mobile friendly, mobile optimized, and a newer term: responsive design. What is the difference between them? Why is it important?

Last fall Peter Sondergaard, senior vice president at Gartner, a world-wide IT analysis and research company, projected that by 2014 there will be more web browsing from mobile devices than on traditional desktops or laptops. We’ve seen our own clients’ website analytics for mobile users jump from an average of 5-8% in 2010 to 16-20% in 2011.

Read More

Signalfire did a four week fast track website development and tradeshow campaign for DP Electronic Recycling, an Elkhorn, Wis., recycling company specializing in end-of-life recycling (e-waste), asset management, data destruction, and electronic purchasing options. DP Electronic Recycling had an urgent need to build a new site. With the launch of their new revolutionary product made from recycled CRT glass—which was to debut at the E-Waste Management Summit in Las Vegas—DP Electronic Recycling needed a new site that would not only showcase their new product, but also their full range of electronic recycling options.

Read more about this rush project!

Asking Yourself These 7 Questions Will Save Time, Money, and Frustration!

You’ve decided you’ve got to “do something” about your website. Now what? Designing or developing a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best as well as your newest customers, and investigating the online efforts of your competition.

Knowing what works for you, establishing goals, and mapping a course to success will deliver a far greater return on this critical investment. It’s a good idea to get a notebook or create a file to keep a record of your answers.

Where Are You Now?

It’s always a good idea to know more about where you’re starting. Some easy questions can be asked to help determine the status of your existing website.

• Who is your target audience or website user?
• How do customers find you on the web? Search engines? Links from other websites (organizations, industry groups, etc.)? Web-based advertising?
• Which pages receive the most traffic or views?
• How frequently do you update your website?
• What is your website’s call to action (phone call, email, purchase)?
• Do you believe your website tells “your story” well?

Read more

Signalfire launches a new brand and website for the Lakeland Animal Shelter, a non-profit animal welfare shelter located in Elkhorn, Wisconsin. Signalfire developed an engaging new logo and supporting brand materials as well as an intuitive, welcoming, interactive user experience for the Lakeland Animal Shelter website.

Signalfire chose to design a user interface design to become the central foundation of how Lakeland Animal Shelter communicates with the community and their diverse user groups. The development and functionality centers around the ability to easily maintain and grow—via the web based interface. Signalfire developed a content managed system that would easily accommodate Lakeland Animal Shelter’s pet adoption software.

See the new branded materials and the website

Example of new merchandising available soon!