Signalfire | Brand Matters

Hootsuite has just announced the social media dashboard will now support Google+ Pages updates for all users.

For many small businesses, using a social media dashboard like Hootsuite, TweetDeck, or others is the best and only way to stay on top of social media. With Hootsuite’s addition of Google+ Pages (not individual accounts, yet), many of these burgeoning brands can now more actively interact in Google’s struggling social media platform.

While some say Google+ is languishing, I agree with Chris Brogan’s sentiments that it is a significantly underutilized platform that can significantly improve a brand’s performance on the search side of Google. For a system of engagement and audience participation, Google+ has a world of features and functions that succeeds over Facebook, Twitter, and LinkedIn.

If you’ve been looking for a reason to finally jump into Google+, this might be it. Will this impact your use of Google+ for business? If you’d like to discuss putting a strategy together that includes Google+, give Signalfire a shout!

As Signalfire expands the team does as well. Alison Rudig joins the team as Signalfire’s first Digital Content Manager just as Signalfire begins offering strategic content services.

“Content is a critical part of our clients’ brands,” President Matthew Olson said. “Expanding our services to include copywriting, web content development, and article writing will give our clients the ability to maximize their website with a cost-effective content strategy.”

Learn more about Alison and Signalfire’s content development services.

We all have our favorite websites. Some sites are for news, some are for commentary, and quite a few are just for personal interest. The list of favorites is getting longer, more specialized, and more personalized—and it′s the content on those websites that keep us coming back.

Essentially, content has become the base commodity of the Web. And just like every other consumable commodity, an industry is rising around its production, delivery, exchange, and sharing. Content is a commodity that has actual cash value. Here’s why.

Learn more about the commodity of content

VentureBeat.com released exclusive news that Flickr will be cutting off copyrighted images from Pinterest. While a lot of Pinheads may be upset, it is a critical move for digital content owners everywhere. 

Images, text, and video are the most fundamental commodity of the web. Content is what powers the web and what keeps an audience engaged. Flickr’s move to protect the ownership of content is critical. Sharing is key to content’s value, but crediting the content creator is really what gives the return of value.

Do you think this was a good move by Flickr? How do you see other site’s protecting their content commodities?

Signalfire’s Matthew Olson has been invited to speak at the Lakeland Builders Association’s monthly Breakfast and Learn session 7:30 am on Tuesday, January 31, 2012 at their offices in Elkhorn, Wisconsin. Focusing on “The Hug, The Handshake, and The Hot Cup of Coffee” Matthew will discuss the role social media plays in small business marketing and customer service.

To learn more or to register with LBA