Signalfire | Brand Matters

Signalfire, LLC, a fast-growing full service brand and marketing agency in Delavan, WI recently hired Heather Harris, who joins the firm as a part-time graphic designer. Servicing clients throughout the Midwest, Signalfire specializes in integrated brand strategy, web and graphic design, and brand-level social media platforms. Owner and President Matthew Olson stated, “Graphic design is an important medium for many of our clients. We wanted to find local talent with a fresh design perspective, and Heather was a perfect fit for our agency.”

Heather is excited to put her UW-Whitewater graphic design background to work for Signalfire’s expanding client base. “Every project is an exciting challenge. I enjoy using my graphic design training and problem-solving skills to capture the client’s marketing message in a unique and effective way.” Heather joins Signalfire’s current team of designers, web developers, and project managers.

Connect with Heather on Twitter and LinkedIn.

Eagle Technology, Inc., a leading developer of computerized maintenance management software (CMMS), has hired Signalfire, LLC, as their exclusive brand & marketing agency. Servicing clients throughout the Midwest, Signalfire specializes in integrated brand strategy, web design, and social media platforms. Eagle President Harshad Shah stated, “Signalfire was already managing our social media program. We knew they had the experience, expertise, and scope of services to develop and execute a complete brand strategy and marketing plan to take our company to the next level.”

Matthew Olson, owner and founder of Signalfire, was happy to take up the challenge. “Eagle Technology wanted a fresh look and feel for their brand to coincide with the launch of Proteus MMX, their new web-based facility management software. We went through a rigorous brand audit to understand their industry, market, customers and competition, as well as their short and long-term goals. From there we created a complete brand overhaul and integrated marketing/social media program.”

“We were looking for fresh, powerful, and unique marketing tools for our expanding international market,” said Harry Kohal, Eagle’s Vice President of Business Development. “Signalfire’s full complement of services gives us the marketing resources we need to be successful in the global CMMS arena.”

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Milwaukee photographer Rich Hill came to Signalfire needing to develop a logo as his small photography studio began growing. Having coordinated on several projects in Door County, Signalfire was thrilled to again work with Rich.

Rich’s passion really comes through in his photography. From senior portraits to food shots, every detail is examined and every consideration is given. Lighting, subject content and even staging all come into play when Rich is on a shoot. It’s what makes him a great photographer and what makes his finished product stand out.

Signalfire looked to develop a logo that integrated his love of food photography. Specifically, the lens shutter was given a slightly “sliced citrus” look as if you had cut through a lime—just enough to give the impression of freshness. Combined with a bold, but distinctive font that hinted at his love of the outdoors, we hope his distinctive logo serves his growing business well.

You can find Rich Hill Photography’s website here. Or on Facebook here.

The most important element to your business’ social media presence is also the most commonly overlooked. We can discuss engagement, we can attempt to plot ROI, and we can emphasize analytics for social media, but in the end it doesn’t mean a thing if it doesn’t take the user anywhere. Social media is simply running in place if it doesn’t have an effective destination.

Social media is constantly being qualified for ROI, stickiness and reach, but how many of your indicators are looking at the destination of social media? How does your website work for or against your social media presence? Let’s look at this from the perspective of high school physics or just a need for speed.

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