Just got our samples back from the printer! Next time you’re up in Sturgeon Bay, Door County staying at a hotel, resort, or cozy B&B, be sure to ask for one of these maps. Complete city map on one side and profitable ads by SBVC members on back. Be sure to check the calendar of events on back to see the latest happenings. Need more details? Hit the QR code on the front to get to the website.

Signalfire developed the concept of the map notepads, coordinated the member ads, created the design, and managed the printing. We’re always on the hunt to make tourism organizations helpful, profitable, and successful.

Signalfire is thrilled to just have completed this video for Lake Geneva Economic Development Corporation. Part of a coordinated campaign combining direct mail, QR codes, mobile webpage, and this fantastic video.

We’ll be posting the full case study soon!

Three words. Christmas. Game. Changer.

Kudos to JCPennys for combining a few different technologies to give a mobile-friendly, interactive way to spread some holiday cheer this year. Perfect for out of town family, long distance friends, and even a unique way to reach clients.

Showing this to my wife, she was giddy with excitement. Something JCPennys hasn’t done for her in a long, long time.

QR Codes are failing

QR codes have been floating on the edges of mainstream for a while now. While the technology and platforms are primed for the explosion, nothing seems to be happening.

If QR codes fail to take off, we, as marketers, are to blame.

Read the article

Signalfire’s Location-Based Promotion Gets Highlighted on Foursquare’s Follow Friday Blog

Big thank you to Foursquare’s Follow Friday blog for highlighting Signalfire’s promotion of Sturgeon Bay Visitor Center’s Sturgeon Around the Bay. Signalfire combined a Foursquare List for a walking tour and QR codes for sharing information about each of the artisan-created Sturgeons.

Learn more about Signalfire’s work with Sturgeon Bay Visitor Center