Signalfire | Brand Matters — Posts tagged mobile

Mobile Friendly vs Mobile Optimized vs Responsive Design: What You Need To Know About The Mobile Version of Your Website

Making a website mobile ready is pretty high on the request list for businesses and organizations developing a new website. However, there is a flurry of terms surrounding mobile. Mobile friendly, mobile optimized, and a newer term: responsive design. What is the difference between them? Why is it important?

Last fall Peter Sondergaard, senior vice president at Gartner, a world-wide IT analysis and research company, projected that by 2014 there will be more web browsing from mobile devices than on traditional desktops or laptops. We’ve seen our own clients’ website analytics for mobile users jump from an average of 5-8% in 2010 to 16-20% in 2011.

Don’t Like Receipts? NFC to the Rescue!

For many consumers, the idea of Near Field Communication (NFC) as a payment vehicle is more than a little intimidating. Yet NFC doesn’t have to be used only for mobile payment processing. Check out this fantastic idea to eliminate those easy-to-lose, quickly fading strips of paper.

How nice would it be to have receipts simply stored on your mobile device… now if we can tie this into Quickbooks, Freshbooks, or other accounting software, the business owner in me would get weak in the knees.

1 year ago 1 note

I won’t hide it. I am a Guinness fan. But their new iAd application is nothing short of mind-blowing and ingenious. Guinness is as much about the pub culture as it is about a great beer. Taking that philosophy forward with their advertising, Guinness adds music, comedy and pub searches into a mobile interactive platform.

Dynamically changing how many friends are with you, what kind of entertainment you’re in the mood for, or just what kind of pub you want to hang out at can all map out fantastic results. Throw in some trivia gaming components, you have a seriously entertaining app that keeps the party going.

We see mobile advertising move towards applications more than banner-style displays. What are some other creative platforms you’ve seen recently?

2 years ago 7 notes

I love when people think outside the box and combine ways to engage with consumers and ways to reward repeated engagements. What strikes me about this video is the fact that not only is the consumer (or their companion) immediately rewarded, but the reward is shared out via connections on Facebook and Twitter.

Look for this kind of social rewarding more often!

Similar: The L Word of Social Media

(Source: Mashable)

2 years ago

QR Codes Are Here to Stay [Data]

Heidi Cohen is really rising up to be one of my favorite blog writers. She’s put together some great data on QR code usage and if you’re looking at ways to improve effective marketing, this is pretty telling.

Wondering what are QR codes? Have you ever scanned a QR code?

2 years ago