Traditional marketing says you are the right choice, but content marketing shows your company is a dependable investment. Content marketing is critical for small businesses because it effectively builds brand awareness, allows for more customer interaction, drives in leads, brings in visitors, improves SEO results, and improves your customer retention rate. There is no doubt that a solid content marketing strategy is a vital investment for your company’s reputation and worth.
What is content?
Learning the basic foundation to content marketing is key to a successful content strategy. Content is everything on your website, which can be the main pages on the site; About, Contact, Products/Services, Blog/News, and FAQ pages. In terms of marketing, it is everything that can be shared; social media posts, news releases, blogs, etc.