Signalfire | Brand Matters

Signalfire is proud to announce the second year of our marketing collaboration with Sturgeon Bay Visitor Center (SBVC) in Door County for the 4th Annual Groovin’ Sisterhood Weekend. Running April 28th through May 1st, this women-only weekend celebration is full of exclusive activities, incredible shopping and tons of laughter. Signalfire will take the helm in marketing and social media leading up to and through the event.

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Every winter the Sturgeon Bay Visitor Center publishes a comprehensive tourism guide to the activities and attractions of Door County’s largest city. Since 2007, Signalfire has worked with the SBVC team and committees in developing this guide complete with over 200 member listings, advertisements and helpful tips. This year’s 44-page, full color magazine is packed with useful tips and event schedules, but there are also some other new features that will catch reader’s attention.

Most notable in the 2011 edition of the Sturgeon Bay Visitor Center’s guidebook is the inclusion of QR codes. These boxy-looking bar codes are printed hyperlinks that allow users to jump to a relevant website simply by scanning the code with a smart phone application. Rapidly growing in popularity in many national publications and in store point-of-purchase displays, QR codes are an effective way to bring together print and web.

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