I won’t hide it. I am a Guinness fan. But their new iAd application is nothing short of mind-blowing and ingenious. Guinness is as much about the pub culture as it is about a great beer. Taking that philosophy forward with their advertising, Guinness adds music, comedy and pub searches into a mobile interactive platform.
Dynamically changing how many friends are with you, what kind of entertainment you’re in the mood for, or just what kind of pub you want to hang out at can all map out fantastic results. Throw in some trivia gaming components, you have a seriously entertaining app that keeps the party going.
We see mobile advertising move towards applications more than banner-style displays. What are some other creative platforms you’ve seen recently?
9 months ago
