Katie Felten from MKELive interviews Jonathan Brewer on the rise of QR codes and how it is integrating into the marketplace. Great viewing if you’re just getting started and want some background!

Signalfire integrated QR codes into the Sturgeon Bay Visitor Center’s annual tourism guidebook. This 44-page guidebook highlights the largest city in the tourism-heavy Door County, Wisconsin and the QR codes strategically placed throughout the publication takes users to critical areas of their website. From music festivals to bed & breakfasts, the QR codes turn key printed material into hyperlinks.

Let Signalfire brainstorm ideas on QR codes becoming a key factor to your marketing plan.