We all have our favorite websites. Some sites are for news, some are for commentary, and quite a few are just for personal interest. The list of favorites is getting longer, more specialized, and more personalized—and it′s the content on those websites that keep us coming back.
Essentially, content has become the base commodity of the Web. And just like every other consumable commodity, an industry is rising around its production, delivery, exchange, and sharing. Content is a commodity that has actual cash value. Here’s why.
Like any other business commodity, great content adds value to the end product—in this case, your website. The more users value the content, the more they consume, the more they return, and the more they engage. How web users are consuming content is changing, and that’s driving the competition to stay ahead of the content challenge.