Blogs and content play a critical role in your company’s efforts to generate new business and spread brand awareness. You are connecting and engaging with your audience and building a relationship. By providing customers with information that helps, educates, informs, and/or entertains you are showing them that your brand is the right choice (building trust in your B2C or B2B relationship), not just saying so.
Consumers are looking for more out of websites. More information, more answers, and more engagement. Whether updates on industry news, events, or answering common questions, a blog can be a powerful marketing tool and understanding what makes a successful blog can result in big success. Come learn with other small businesses and leave with answers!