Hootsuite has just announced the social media dashboard will now support Google+ Pages updates for all users.
For many small businesses, using a social media dashboard like Hootsuite, TweetDeck, or others is the best and only way to stay on top of social media. With Hootsuite’s addition of Google+ Pages (not individual accounts, yet), many of these burgeoning brands can now more actively interact in Google’s struggling social media platform.
While some say Google+ is languishing, I agree with Chris Brogan’s sentiments that it is a significantly underutilized platform that can significantly improve a brand’s performance on the search side of Google. For a system of engagement and audience participation, Google+ has a world of features and functions that succeeds over Facebook, Twitter, and LinkedIn.
If you’ve been looking for a reason to finally jump into Google+, this might be it. Will this impact your use of Google+ for business? If you’d like to discuss putting a strategy together that includes Google+, give Signalfire a shout!