Lake Geneva Business Launches New Logo and Fresh Website

The Challenge: A local 30-year office equipment sales and service company needed to shake up their sleepy market image and clearly establish themselves as a regional market leader with an ambitious sales growth plan.

The Connection: Knowing they needed a complete marketing makeover to hit the ground running, they contacted Signalfire, a full-service creative marketing agency that specializes in brand strategy, website development, and social media engagement.

The Solution: We shook them up all right—from a new name and look to a whole new marketing approach. Read on to find out how we took this client from sleepy to smashing.

See the evolution and end results of Martin Group