Cancer Assault Challenge Launches New Logo, Website, and More with Signalfire

Fundraising Run Benefits from Signalfire’s Web Design and Branding Expertise

Cancer Assault Challenge (CAC) fundraises for the American Cancer Society by holding a 5K mud run each spring. The event helps raise awareness in the community as well as raising money for the ACS. Their event description says it all:

Our event is designed to get YOU OFF the couch, out of the house, having fun together and raising cancer awareness. In groups. In costumes. In mud. We don’t require training or any particular level of athleticism. Instead, we encourage you to “come as you are.”

CAC enjoyed a very successful first year, drawing over 400 runners and participants. However, their website needed an overhaul to provide a better user experience and to better tell their story. That’s when another satisfied client suggested that they contact Signalfire.

“Non-for-profits groups face a real challenge when it comes to marketing,” says Signalfire President Matthew Olson. “Funds are always tight and it can be hard to justify spending them on marketing. We can help smaller organizations leverage their resources and do as much as possible without breaking their budget.”


Ask 7 Questions Before Designing A Website

You’ve decided you’ve got to “do something” about your website. Now what? Designing or developing a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best as well as your newest customers, and investigating the online efforts of your competition.

Knowing what works for you, establishing goals, and mapping a course to success will deliver a far greater return on this critical investment. It’s a good idea to get a notebook or create a file to keep a record of your answers.

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Much More Than A Website: Signalfire Manages Brand of Environmental and Building Renovation Services Company

Balestrieri Environmental, Elkhorn, Wisconsin

Balestrieri Environmental & Development, Inc. provides environmental and building renovation services for the commercial and industrial markets throughout the Midwest. Formed in 1992, the firm quickly established themselves as a high quality provider. However, establishing a well-defined brand in their crowded, low-barrier industry wasn’t as easy. They knew they had a great story to tell, but were struggling to do it on their own. To make matters worse, the web development firm they hired in 2012 to re-do their outdated HTML website couldn’t deliver. That’s when Signalfire, a hybrid digital branding and web development agency, arrived on the scene.

“The first thing we did was listen,” recalled Matthew Olson, president of Signalfire. “Previous agencies didn’t take time to dig deep and understand the client’s culture, core brand identity, and what we call “true-north goals.” Our process is to work closely with the client to help them articulate who and where they are in the market space and what success means to them.”

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Signalfire created a third video in the Dream It! Do It! video series promoting manufacturing as an excellent career choice for young adults. Featuring the automation designers, machinists, and machine builders of Better By Design of Delavan, WI, Signalfire was able to capture their unique stories about their manufacturing careers.

Signalfire produced, directed, and wrote the video in conjunction with Walworth County Economic Development Alliance and Better By Design. Drywater Productions provided videography and editing.

Will Your Email Marketing Be Hurt By Gmail’s New Categories?

Changes to Google Gmail May Reduce the Open Rates of Your Email Marketing Campaigns

The email marketing world is currently being shaken up by Google’s recent change to Gmail’s inbox. A new auto-sorting feature places many email newsletters and solicitations into a separate category folder, “Promotions,” and not the main Inbox. For users this change has met with mixed reviews, but for businesses that rely on the power of email marketing—things just got real.

What does “just got real” mean for a business or organization? Simply put, your email outreach to both new and potential customers (your “community”) will be facing some fresh challenges. Granted, this change only impacts those using Gmail in a browser, but the number of Gmail users goes beyond those with an “” address. Many businesses and organizations also use Google Apps to cost effectively host their email and this new sorting function is impacting them as well.

What should you do?