You’re Making A Business Social Media Mistake and It’s Costing You Dearly

Every. Single. Day. We see a social media mistake every single day that is costing businesses and organizations Likes, Followers, or most any other metric associated with social media performance. We see this mistake on business cards. We see this mistake on billboards, on television commercials, and even in email signatures. This mistake is simple to correct, but so obvious that most overlook it or don’t even notice it.


New Website? No Results? Why Updating Your Website Is So Important

get a website that works as hard as you do

“A tool left unused is a useless tool.”

I recently received an email from a client that built a website with us five or six years ago. Their concern was that they were not getting the results they had expected from their website. No stream of leads, no steady march of new clients, no increasing traffic. I built the website for them, when will the customers begin coming?

The question and concern was very legitimate. Why wasn’t the website giving them the exposure and lead generation it was designed to bring in? Looking into the website I quickly discovered it hadn’t been updated since 2011, and that was a new employee update. When I asked, “what’s new on the website?” I was rather startled by the reply, “why should I have to put anything on the website?”

How Did We Answer?

Cancer Assault Challenge Launches New Logo, Website, and More with Signalfire

Fundraising Run Benefits from Signalfire’s Web Design and Branding Expertise

Cancer Assault Challenge (CAC) fundraises for the American Cancer Society by holding a 5K mud run each spring. The event helps raise awareness in the community as well as raising money for the ACS. Their event description says it all:

Our event is designed to get YOU OFF the couch, out of the house, having fun together and raising cancer awareness. In groups. In costumes. In mud. We don’t require training or any particular level of athleticism. Instead, we encourage you to “come as you are.”

CAC enjoyed a very successful first year, drawing over 400 runners and participants. However, their website needed an overhaul to provide a better user experience and to better tell their story. That’s when another satisfied client suggested that they contact Signalfire.

“Non-for-profits groups face a real challenge when it comes to marketing,” says Signalfire President Matthew Olson. “Funds are always tight and it can be hard to justify spending them on marketing. We can help smaller organizations leverage their resources and do as much as possible without breaking their budget.”


Ask 7 Questions Before Designing A Website

You’ve decided you’ve got to “do something” about your website. Now what? Designing or developing a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best as well as your newest customers, and investigating the online efforts of your competition.

Knowing what works for you, establishing goals, and mapping a course to success will deliver a far greater return on this critical investment. It’s a good idea to get a notebook or create a file to keep a record of your answers.

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Much More Than A Website: Signalfire Manages Brand of Environmental and Building Renovation Services Company

Balestrieri Environmental, Elkhorn, Wisconsin

Balestrieri Environmental & Development, Inc. provides environmental and building renovation services for the commercial and industrial markets throughout the Midwest. Formed in 1992, the firm quickly established themselves as a high quality provider. However, establishing a well-defined brand in their crowded, low-barrier industry wasn’t as easy. They knew they had a great story to tell, but were struggling to do it on their own. To make matters worse, the web development firm they hired in 2012 to re-do their outdated HTML website couldn’t deliver. That’s when Signalfire, a hybrid digital branding and web development agency, arrived on the scene.

“The first thing we did was listen,” recalled Matthew Olson, president of Signalfire. “Previous agencies didn’t take time to dig deep and understand the client’s culture, core brand identity, and what we call “true-north goals.” Our process is to work closely with the client to help them articulate who and where they are in the market space and what success means to them.”

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