June 2011
9 posts
ICANN Approves New Top-Level Domains, So Prepare For .Whatever →
mashable.com
A handful of not very descriptive top-level domains, such as .com, .net, .org, as well as country-specific TLDs are what the web is currently made of, but this is about to change drastically. ICANN (Internet Corporation for Assigned Names and Numbers), the international authority over top-lev…
A handful of not very descriptive top-level domains, such as .com, .net, .org, as well as country-specific TLDs are what the web is currently made of, but this is about to change drastically. ICANN (Internet Corporation for Assigned Names and Numbers), the international authority over top-lev…
New Domain Name Extensions Offer Internet Broader Horizons
From Associated Press and Fox News
Internet minders voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system’s biggest shake-up since it started 26 years ago.
Groups able to pay the $185,000 application can petition next year for new updates to “.com” and “.net” with suffixes using nearly any word in any language, including in Arabic, Chinese and other scripts, the Internet Corporation for Assigned Names and Numbers decided at a meeting in Singapore.
“This is the start of a whole new phase for the Internet,” said Peter Dengate Thrush, chairman of ICANN’s board of directors. “Unless there is a good reason to restrain it, innovation should be allowed to run free.”
Simple Truths in Advertising. Just Make Good Beer.
A brilliant counter to the silly vortex bottles…
A certain beer seems obsessed with “cold indicators” on their cans/bottles. A time-tested solution:
I recommend checking out some of the other videos on this YouTube Channel.
Signalfire to Rebrand Milwaukee Software Company
Eagle Technology, Inc., a leading developer of computerized maintenance management software (CMMS), has hired Signalfire, LLC, as their exclusive brand & marketing agency. Servicing clients throughout the Midwest, Signalfire specializes in integrated brand strategy, web design, and social media platforms. Eagle President Harshad Shah stated, “Signalfire was already managing our social media program. We knew they had the experience, expertise, and scope of services to develop and execute a complete brand strategy and marketing plan to take our company to the next level.”
Matthew Olson, owner and founder of Signalfire, was happy to take up the challenge. “Eagle Technology wanted a fresh look and feel for their brand to coincide with the launch of Proteus MMX, their new web-based facility management software. We went through a rigorous brand audit to understand their industry, market, customers and competition, as well as their short and long-term goals. From there we created a complete brand overhaul and integrated marketing/social media program.”
“We were looking for fresh, powerful, and unique marketing tools for our expanding international market,” said Harry Kohal, Eagle’s Vice President of Business Development. “Signalfire’s full complement of services gives us the marketing resources we need to be successful in the global CMMS arena.”
Race to the Bottom: The Perils of Groupon and Excessive Discounts
I strongly recommend reading Carla Dewing’s article “Will Groupon Really Boost Your Local Business?” on Social Media Examiner. Be sure to follow Carla, too. Great stuff.
Groupon has been on everyone’s lips for some time. Businesses are flocking in droves to jump on the current “local” coupon bandwagon and promotional platforms like Groupon, LivingSocial, etc. These geolocation coupons seem to be the dream of small business owners near and far.
And why not? The geolocation coupon party is hot and has the attention of consumers near and far. What business owner would turn away hundreds, if not thousands, of new customers at a cost that, on the surface, seems negligible? Here’s the bite: the cost is more than you think.
