Signalfire | Brand Matters

Signalfire is proud to launch a custom Facebook landing page for Door County Coffee & Tea just ahead of the busiest shopping weekend of the year. Signalfire designed, implemented, and provided creative marketing guidance for the promotion.

Signalfire worked with Door County Coffee to deliver the customized page as well as a geographically targeted Facebook advertising campaign. Going one step further, Signalfire developed an engagement vehicle to get coffee enthusiasts sharing their experiences.

Focusing on raising brand awareness for the Door County, Wisconsin custom roasters, the landing page encourages Facebook users to share where they “enjoy a cup of Door County”. Fans can share, tag, and view pictures of other coffee enthusiasts enjoying coffee that captures the quaint, comfortable spirit of Door County, Wisconsin.

Additional features to the custom landing page includes direct navigation to DoorCountyCoffee.com’s coffee ordering as well as the 2011 Holiday gifting page where users can order specialty baskets of coffee, tea, and other Door County-themed gifts. Seasonal updates will combine with “cup of Door County” winners, to give first-time visitors a taste of the “Cape Cod of the Midwest.”

Signalfire is excited to work with Door County Coffee on this and other future efforts! Click this link to see the custom landing page. Give them a “Like” and share a picture of your favorite place to “enjoy a cup of Door County.”

What can Signalfire do for you?

The Challenge: A local 30-year office equipment sales and service company needed to shake up their sleepy market image and clearly establish themselves as a regional market leader with an ambitious sales growth plan.

The Connection: Knowing they needed a complete marketing makeover to hit the ground running, they contacted Signalfire, a full-service creative marketing agency that specializes in brand strategy, website development, and social media engagement.

The Solution: We shook them up all right—from a new name and look to a whole new marketing approach. Read on to find out how we took this client from sleepy to smashing.

See the evolution and end results of Martin Group

Woodvale Partners is a unique Chicago-based law firm that successfully combines legal expertise and international business experience. They needed a new website that showcased the strong background of their legal team and helped them “stand out” from the thousands of websites in their profession.

We started from the ground up: designing a new logo, business cards and letterhead, and setting up a photo shoot to capture candid images of the attorneys interacting and working in their office. Stepping away from the “same-old, same-old” designs that so many legal sites use, the new site has a professional, but welcoming look and feel that the Woodvale Partners team is delighted to call “home” and will serve them for years to come.

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