Signalfire’s Matthew Olson has been invited to speak at the Lakeland Builders Association’s monthly Breakfast and Learn session 7:30 am on Tuesday, January 31, 2012 at their offices in Elkhorn, Wisconsin. Focusing on “The Hug, The Handshake, and The Hot Cup of Coffee” Matthew will discuss the role social media plays in small business marketing and customer service.
Signalfire’s Matthew Olson speaks at the November 18th Lake Geneva Economic Development Corporation’s Breakfast and Learn session. Discussing social media basics for small businesses, Matthew makes the makes the analogy that Facebook is like a hug, Twitter is a handshake, and LinkedIn is the same as sharing a hot cup of coffee.
This video covers Part 1: The Hug (Facebook).
For many consumers, the idea of Near Field Communication (NFC) as a payment vehicle is more than a little intimidating. Yet NFC doesn’t have to be used only for mobile payment processing. Check out this fantastic idea to eliminate those easy-to-lose, quickly fading strips of paper.
How nice would it be to have receipts simply stored on your mobile device… now if we can tie this into Quickbooks, Freshbooks, or other accounting software, the business owner in me would get weak in the knees.
Did you know customers are “checking in” to your business every day on social media and might be sharing their thoughts and impressions with thousands of interested friends and acquaintances? What might be billed as a game to the public can mean serious benefits (or perils) to your business. What is location-based social media? How can you get involved? What are the benefits? What can you do to turn this game into a serious customer loyalty program?
You might be familiar with Facebook, Twitter, and LinkedIn, but are you familiar with Foursquare, Gowalla, and SCVNGR (pronounced scavanger)? These different platforms turn location sharing into a competitive game—a game over 20 million users are actively playing. A game that businesses can capitalize on!
Join Matthew Olson of Signalfire to discuss how your business can be benefiting from the growin location-based social media trends. In our discussion, we’ll talk about:
Come enjoy some free breakfast goodies, plenty of coffee, and some great networking. This isn’t a seminar, but a discussion. Bring questions and we’ll get answers. If you want to know more, the Signalfire team will be sticking around to answer questions.
Signalfire is proud to launch a custom Facebook landing page for Door County Coffee & Tea just ahead of the busiest shopping weekend of the year. Signalfire designed, implemented, and provided creative marketing guidance for the promotion.
Signalfire worked with Door County Coffee to deliver the customized page as well as a geographically targeted Facebook advertising campaign. Going one step further, Signalfire developed an engagement vehicle to get coffee enthusiasts sharing their experiences.
Focusing on raising brand awareness for the Door County, Wisconsin custom roasters, the landing page encourages Facebook users to share where they “enjoy a cup of Door County”. Fans can share, tag, and view pictures of other coffee enthusiasts enjoying coffee that captures the quaint, comfortable spirit of Door County, Wisconsin.
Additional features to the custom landing page includes direct navigation to DoorCountyCoffee.com’s coffee ordering as well as the 2011 Holiday gifting page where users can order specialty baskets of coffee, tea, and other Door County-themed gifts. Seasonal updates will combine with “cup of Door County” winners, to give first-time visitors a taste of the “Cape Cod of the Midwest.”
Signalfire is excited to work with Door County Coffee on this and other future efforts! Click this link to see the custom landing page. Give them a “Like” and share a picture of your favorite place to “enjoy a cup of Door County.”
© 2012 Signalfire, LLC. All Rights Reserved.
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