Signalfire | Brand Matters

Hey there fellow small business owner. Does the weather have you stuck at home? Thinking of the 1.83x10^5 things you have to do at the office? Forget them all.

Write. Yes, write.

Your website is in desperate need of fresh content. Remember that awesome thing that happend at the end of last month? Your future customers want to hear about it and how you can make it happen for them, too. Sure, fresh writing will help with search engines, but you’re not writing for Google. You’re sharing a story that will get your next customer saying, “these are my kind of people.”

You don’t need to pen the next great American novel. You don’t even need to get to page 2 on a Word document. 200 or 300 words can be more than enough to share the awesome that is your business. So get cracking.

Wait. What? You can’t update your website from home? You need to call us. Now.

Imagine four years out of high school… one person is over $50,000 in debt, without experience, and hunting for a job. The other is well into a career making serious money—and his employer is footing the bill for education. College isn’t the golden road to success we were led to believe and new options are on the table.

Signalfire produced three web videos promoting manufacturing as an exciting career choice for middle school and high school students. The two-minute web videos were produced in conjunction with Walworth County Job Center, Walworth County Economic Development Alliance (WCEDA), Lake Geneva Economic Development Corporation (LGEDC), Alliant Energy, and Wisconsin’s Dream It! Do It! Program and with cooperation from Brunk Industries and Yunker of Lake Geneva.

Learn more and see the other videos!

We’re thrilled to see our sixth edition of this Signalfire-designed publication head off to press at J.B. Kenehan Printing. Sturgeon Bay Visitor Center is responsible for promoting tourism and business in the only year round city in the thriving tourism destination of Door County, Wisconsin.

Congratulations to Signalfire’s Art Director, Jodi Heisz, and the rest of the team. The booklet is 44 pages with a fold-out map in the back. The real story is what’s inside:

• Over 200 member listings—each with contact information and most with extensive descriptions
• Articles and tid-bits about activities, festivals, and the beauty of Door County, Wisconsin’s largest city
• Dozens of full color ads
• QR codes jumping to mobile-friendly pages on the Sturgeon Bay website

While going into production, the 2013 Sturgeon Bay Guidebook may be ordered the week of February 11th by clicking here.

Got a travel question about the area, just drop us a line. We’re full of recommendations from dining to lodging!

I have a confession. I love the gold mining shows on TV. They appeal to me because it shows that a bit of vision, smart planning and hard work, tossed in with a touch of luck, can produce rewards. What I love even more is that the same logic that yields success for mining gold will yield success in content marketing. How? Let’s look at some principles of gold mining.

Start Recovering Your Content Gold >

Traditional brick and mortar retail locations often feel many online developments don’t apply to their situation and many times they’re right. However, the rapid rise of smart phones, tablets, and other portable devices are changing the way consumers shop. People are creating and storing shopping lists, scanning product bar codes to compare prices, and accessing coupons and promotions all on their phones and in your store.

Join Signalfire’s Matthew Olson to discuss and learn how mobile can change how your brick and mortar store view the online world!

Click here for FREE registration!

(Source: lgedcnov.eventbrite.com )